Heidi Lerner Rearden is a Reiki Master-Teacher, Feng Shui consultant, and mindfulness expert based in Bath, and owner of Heidi Holistic Healing. Combining over 20 years of experience with a lifelong passion for service, she helps clients find “calm in the chaos” through energy healing for both individuals and their environments.

Objective: To increase bookings and interest for Heidi’s Reiki courses. Heidi offers three levels of training, both online and in person, catering to beginners and those looking to establish their own professional healing practices.

Challenge: Heidi was struggling to convert her expertise into ticket sales. Despite her multifaceted offerings in Feng Shui and Reiki, she was unsure how to effectively leverage Instagram as a promotional tool. She lacked a clear launch strategy, a cohesive content plan, and an effective method for selling through Instagram Stories to reach her target audience.

Result: Following a comprehensive account audit and the implementation of a targeted launch campaign and ‘Story selling’ strategy:

• Immediate Conversion: A single Instagram post successfully converted two new students for the Reiki Level 1 course.

• Lead Generation: The campaign generated three high-intent enquiries for the Reiki Level 2 course.

• Strategic Growth: Heidi gained a structured content plan and a repeatable framework for promoting future workshops and certifications.