In this blog article, you will find 7 essential LinkedIn tips and features you need to be using as part of your LinkedIn marketing strategy to attract your ideal audience for your business. Follow the checklist of best practices to optimise your LinkedIn profile and convert people into customers!
1. Profile Photo
- Professional photo - facing the front and smiling. Friendly photos are more appealing and likely to secure more connection requests, follows, and messages.
- Background colour - plain is best.
2. Banner (Cover Photo)
- Customised banner - you can add a tagline, a quote, customer ratings, or text saying the result you give and the main problem you solve, your logo, or another professional photo (that's different from your profile photo).
- Include a call-to-action e.g. Book a 1:1 call, Follow, DM me now, or include your website URL instead.
3. Headline
- Describe what you do.
- Include your main role.
- Keep it short, avoid using long sentences.
- Include keywords aimed at your target audience.
4. Profile Link
- Make sure your link leads to a main offer.
- Be clear on what you want people to do.
5. Featured
- Pin up to 3 posts that highlight your high-ticket offers e.g. your newsletter, consulting calls, or products.
- Include links to make it easier for people to contact you and get your offers, whether it be booking a call or directly buying a service/product from your website.
6. Your Posts
- Create posts that are relatable and relevant to your industry or niche.
- Make sure you share content that aims to educate, inspire and entertain, not just promote your offers.
- Use hashtags relevant to your post and industry.
- Tag/mention influential people or companies.
7. About
- Write for your audience, not about you using sentences containing "you".
- Write in the first person using 'I' statements or 'we' if you have a team such as an agency.
- Use the 80/20 principle (80% talking about your audience's problem and 20% talking about your solution to the problem).
- Use the PAS framework (Problem, Agitation, Solution) then finish with a call-to-action (the action you want your audience to take).
What does this lead to?
- Connect requests - Ask questions and get to know your new connection. Keep it focused on them, their business, and their interests. Find common ground and something relatable to talk about.
- Conversion - Voice notes and video messages are personal touches that can have a positive impact on building relationships within your network. It can also lead to an informal coffee chat.
More tips...
- Add your experience, certifications, recommendations, and voluntary work to your profile - these are individual sections you can add.
- Use the experience section to list previous roles, the same as a CV - think about how your past skills solve your audience's current problem and include this in the description for each role.
- Ask for recommendations from anyone you have worked with - this builds credibility and serves as professional testimonials.
- Customise your profile URL.
- Join relevant LinkedIn groups and follow organisations.
- Include a list of skills for endorsements.
Remember: The more connections you have (500+), the greater chance that you will appear in search results and be shown to new audiences. More LinkedIn connections also means your audience will see you have a strong presence and influence within your network, and more people to drive to your website for enquiries and sales.
Get in touch today to discuss your specific needs and how I can help you achieve your business goals.